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CECC. Circular Economy & Clean Communities / CECC-4.4. Zero Waste to Landfill /

CECC-4.4-SA4Partner with franchise waste haulers to address barriers to increasing diversion rates

Image: City of San Diego

Progress

  • Not started
  • Planning
  • In progress
  • Implementation
  • Continuous

Official description

Partner with franchise waste haulers to address barriers to increasing diversion rates
(Full action name in the CAP)

The City worked with franchise waste haulers to address barriers to increasing diversion rates in order to comply with California Senate Bill 1383 in the following ways:

  1. Bin Rollout: Waste haulers ensured most customers received green and blue bins by June 2023, providing necessary infrastructure for recycling.
  2. Auditing and Verification: Ongoing checks will identify missed properties, addressing barriers to participation.
  3. Marketing Campaign: ESD's multicultural, multi-lingual campaign educated diverse communities about organic waste recycling, overcoming awareness barriers.
  4. Diverse Outreach: Using various channels like mailers, billboards, and social media ensured broad community engagement, addressing diverse barriers such as language or media access.

Information and resources are still available on the City's Organic Waste Recycling page.

Tasks

What are we doing?

  • Todo6/2024

    Green and blue bin audits

    Franchise haulers are currently auditing and verifying some of the properties that had either been missed in their rollout or are right-sizing their service levels

  • Todo2024

    Release Request for Proposals (RFP) for consultant for a new marketing campaign

    In addition to the marketing campaign, the consultant will coordinate door-to-door outreach at various multi-family sites serviced by private haulers.

What has been done?

  • Done31.12.2023

    Organic waste recycling marketing campaign

    In the fall of 2022, ESD launched a comprehensive multicultural, multi-lingual organic waste recycling marketing campaign with a long-term behavior change focus and included multicultural messaging and outreach to City-serviced residents, privately serviced residents, businesses, and commercial entities. The outreach also included programs, materials, mailers/postcards, and advertisements via billboards, transportation stops, television, radio and social media to spread the word to all communities.

  • Done30.06.2023

    Green and blue bin rollout

    Franchise haulers completed the majority of their green and blue bin rollout to their customers in June 2023

Timeline

Continuous

Lead department

Measure

  • Council Prioritization Score

    41.98

Action Timing

Reduce GHG Emissions

Community Identified Action

  • Equity score

    4(1-10)
Information updated 13.09.2024