Action: CECC-4.4-SA4 | Climate Action Plan

CECC. Circular Economy & Clean Communities / CECC-4.4. Zero Waste to Landfill /

CECC-4.4-SA4Partner with franchise waste haulers to address barriers to increasing diversion rates

Image: City of San Diego

Progress

On time

Not started
Planning
In progress
Continuous

Official description

Partner with franchise waste haulers to address barriers to increasing diversion rates

(Full action name in the CAP)

The City worked with franchise waste haulers to address barriers to increasing diversion rates in order to comply with California Senate Bill 1383 in the following ways:

Bin Rollout: Waste haulers ensured most customers received green and blue bins by June 2023, providing necessary infrastructure for recycling.
Auditing and Verification: Ongoing checks will identify missed properties, addressing barriers to participation.
Marketing Campaign: ESD's multicultural, multi-lingual campaign educated diverse communities about organic waste recycling, overcoming awareness barriers.
Diverse Outreach: Using various channels like mailers, billboards, and social media ensured broad community engagement, addressing diverse barriers such as language or media access.

Information and resources are still available on the City's Organic Waste Recycling page.

After the selection of a new marketing consultant in 2025, ESD will launch another comprehensive multicultural, multi-lingual recycling marketing campaign with a long-term behavior change focus outreach to City-serviced residents, privately serviced residents, businesses, and commercial entities. The outreach will include programs, mailers/postcards, and paid advertisements via billboards, transportation stops, television, radio and social media to spread the word to all communities, as well as door-to-door outreach at certain multi-family properties serviced by franchise haulers.

Tasks

What's left to do?

2026
Launch comprehensive, multicultural, multi-lingual recycling marketing campaign with a long-term behavior change focus outreach to City-serviced residents, privately serviced residents, businesses, and commercial entities
A marketing consultant must be chosen in order for this task to start.

What are we doing?

6/2024
Green and blue bin audits
Franchise haulers are currently auditing and verifying some of the properties that had either been missed in their rollout or are right-sizing their service levels
12/2025
ESD selection of new marketing consultant

What has been done?

05/02/2025
Performance Audit of the City's Trash, Recycling, and Organics Collection and Hauling
The Office of the City Auditor completed the study and published key findings in this report.
12/31/2024
Release Request for Proposals (RFP) for consultant for a new marketing campaign
In addition to the marketing campaign, the consultant will coordinate door-to-door outreach at various multi-family sites serviced by private haulers.
12/31/2023
Organic waste recycling marketing campaign
In the fall of 2022, ESD launched a comprehensive multicultural, multi-lingual organic waste recycling marketing campaign with a long-term behavior change focus and included multicultural messaging and outreach to City-serviced residents, privately serviced residents, businesses, and commercial entities. The outreach also included programs, materials, mailers/postcards, and advertisements via billboards, transportation stops, television, radio and social media to spread the word to all communities.
06/30/2023
Green and blue bin rollout
Franchise haulers completed the majority of their green and blue bin rollout to their customers in June 2023

CECC-4.4-SA4Partner with franchise waste haulers to address barriers to increasing diversion rates

Progress

Official description

Tasks

What's left to do?

Launch comprehensive, multicultural, multi-lingual recycling marketing campaign with a long-term behavior change focus outreach to City-serviced residents, privately serviced residents, businesses, and commercial entities

What are we doing?

Green and blue bin audits

ESD selection of new marketing consultant

What has been done?

Performance Audit of the City's Trash, Recycling, and Organics Collection and Hauling

Release Request for Proposals (RFP) for consultant for a new marketing campaign

Organic waste recycling marketing campaign

Green and blue bin rollout

Timeline

Lead department

Measure

Council Prioritization Score

Action Timing

Reduce GHG Emissions

Community Identified Action

Equity score

Sustainable Development Goals

Progress

Official description

Description

Tasks

What's left to do?

Launch comprehensive, multicultural, multi-lingual recycling marketing campaign with a long-term behavior change focus outreach to City-serviced residents, privately serviced residents, businesses, and commercial entities

What are we doing?

Green and blue bin audits

ESD selection of new marketing consultant

What has been done?

Performance Audit of the City's Trash, Recycling, and Organics Collection and Hauling

Release Request for Proposals (RFP) for consultant for a new marketing campaign

Organic waste recycling marketing campaign

Green and blue bin rollout

Summary and contacts

Timeline

Lead department

Measure

Council Prioritization Score

Action Timing

Reduce GHG Emissions

Community Identified Action

Equity score

Sustainable Development Goals